Have You Ever Googled Yourself?: Online Personal Branding for Archaeologists
This is a guest post by William A. White, SHA Member, author, and PhD student…
This week’s #SHA2016 blog post highlights Archaeology in the Community, a nonprofit, archaeological outreach program serving the D.C., Maryland, and Virginia area! Read below to learn more about AITC, and please visit their website, Facebook, and Twitter pages!
We are Archaeology in the Community, and we LIVE to bring archaeology to the public! In 2006, AITC founder Dr. Alexandra Jones noticed that many of the young students in her Washington, D.C. neighborhood had never heard of archaeology, let alone met an archaeologist. As a trained archaeologist and educator, Dr. Jones was inspired to engage young people within her community and teach them the importance of archaeology.
The program she created, Archaeology in the Community (AITC), allowed students in her community the unique opportunity to learn about their families’ histories and their community’s past from an archaeologist who lived around the block. Dr. Jones began creating several customizable educational programs to teach archaeology in alignment with school curricula. These programs gained momentum across D.C., Maryland, and Virginia and, in 2009, AITC became a chartered 501(c)3 nonprofit that promotes and facilitates the study and public understanding of archaeological heritage.
AITC ‘s overall goal has been for “us”—the students, teachers, archaeologists, field techs, community members, curators, artists, and activists—to step up and participate in the archaeological conversation. Our voices are crucial to the health of the field. As Jennifer McKinnon writes in her own SHA blog post, “It Takes A Village to Build a Trail”:
“…No amount of research can prepare one for the diversity in meaning and importance of heritage to a community; one member has a completely different understanding of a shared bit of heritage from the next member. And it is important to incorporate as many of those voices as possible…No matter how well-funded, presented or shiny an idea is, if a community isn’t behind it, it has no worth.”
By consistently reminding our friends, our families, our community, that every artifact and site can help connect us to a particular day in history, a specific person, a local movement, a policy, and/or the global stage, we achieve our goal. Since 2009, AITC has helped increase community awareness of the benefits of archaeology and history through public events, enrichment programs, as well as provided professional development to college students interested in pursuing careers in archaeology.
At AITC, we create truly unique programs where the larger community and we can join into the conversation about archaeology through various mediums; art, food, music, written word and traditional archaeology. All artifacts, no matter how seemingly trite, embody economic, social, political and spiritual stories. AITC has partnered with educational institutions, cultural establishments, and community organizations to bring this to fruition, and has since expanded our social media presence to reach the general public.
Please visit our website and our Facebook and Twitter pages for more information and a look into some of our public events! And, if you are in town July 18th, come join us for Day of Archaeology Festival, at Dumbarton Oaks!